At the Gartner Marketing Symposium/Xpo conference, CMOs and marketing leaders learn how to spark new ways of thinking. They meet Gartner experts and marketing leader peers to fulfill their department's purpose to drive growth.

At the conference, the top 5 priorities that CMOs and marketing leaders met on included:

Reasserting marketing's digital orchestrator role
Preparing for the future of hybrid marketing
Integrating budgets, planning and activation
Measuring marketing value shared with stakeholders
Rebuilding the marketing and communications engines for flexibility